PEOPLE   |  MOVEMENTS   |  TALK


If Small Is The New Big, How Long Until We See Multinationals Become Micronationals?

March 30th, 2009

Is small a measure of size or accountability, and if it’s the latter, how is that best delivered?

I have just finished reading Peter Bregman’s sanguine (and hopefully prophetic) article Why Small Companies Will Win in This Economy and I couldn’t help but ask myself the question, “How will the big publicly-traded agency behemoths respond to this bit of news?”. Being a bit excited, I inadvertently blurted out the question aloud, and Ray, who was sitting across the boardroom table from me, answered, without skipping a beat or even so much as an upward glance, “They’ll reinvent themselves as mini-companies and remarket themselves as a collection of smaller agencies, restructured away from the holding company that brought them together in the first place.”

Read More →