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Sit down, shut up and get to work.

November 24th, 2016

It’s all in the doing.
The strangest thing happened today. I was doing my obligatory “charity ride is almost upon us and I’m woefully short of my fundraising target” tweet. No sooner had I posted it when a local restaurant that I frequent picked up on it and retweeted it, calling attention to my exploits, pledging support and inviting other restos to get involved, too. I realized that I could leverage my passion for cooking and cycling to create an impromptu Movement, and in a flash I was on it, tweeting like a mad man. Within an hour I had a dozen restos, markets and foodie friendly purveyors donating prizes, retweeting my call to action and increasing my volume and spread. In other words, I had a Movement.

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